Your website domain name is important.
Choosing the correct name and domain type is critical.
A geographic domain name can be a powerful asset to a business, as it can target different audiences in different localities.
A key benefit to a geographical domain is search.
As more top-level domains begin to make their way into the decisions made by search engines like Google or Bing, geographical considerations are a leading factor.
This is predictable, as the intent of a geographical domain is clear and it is easy for search engines to recognize this.
A .co.zw domain makes a web address stand out locally. Even visitors know whoever is creating content on that domain is doing it for the local visitors.
While you may be able to get your hands on a .net, .org, .co, .io or another type, the reality is that they won’t ever hold as much value for your brand or consumer perception as a .com or .co.zw will.
Do you need one?