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- Social tools are easy to use and you can get started with organic posts for free. That might make it tempting to dive in and just start posting. But like every good business strategy, using social media for small business success needs to start with a good plan.
- Decide which platforms are right for you and your audience
- Once you have a clear picture of who your audience is, you can revisit your social media plan. It’s time to look for ways to reach more people just like them.
- Develop a pipeline for your content. What type of content will you post? When and where will you post them? Map out a plan and stick to it for a while, but don’t be afraid to adapt if you think it’s not working.
- Once your business has a strong social media presence up and running, you want to link people to it again and again and again.
- Add value for customers
- In addition to regularly posting on social media platforms, such as Facebook, Twitter, Instagram, Pinterest, Linked In, Google Plus, FourSquare, and Tumblr, you’ll also want to kick off your social media campaign with ads.
- Facebook ads and promoted tweets for desktop and mobile users provide nearly 10x the click-through rate that traditional web ads do.
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